Pennywise the Dancing Clown is going to be one of the top looks for this Halloween season! You don't have to have the strong facial features as Bill Skarsgård did in the 2017 version of the movie to pull off possibly the creepiest Halloween look in history. Through the magic of makeup you can transform yourself or somebody else into this terrifying clown!
IT is not an actual clown, but Pennywise is one of his illusions from the book by Stephen King. IT appears as Pennywise so often in the book that he is the main character in the 1990 mini series and the 2017 movie. The image of Pennywise the Dancing Clown with a red balloon provides you with a perfect prop to take along when you pull off this look. You can paint your own hair, wear a wig, or wear a rubber cap with the wig attached to give you the swollen head look that he/she/it is famous for. The gender of Pennywise is debatable, and artists have been playing with versions that fit anyone's taste!
Amazing Penny Wise Makeup and Painted Neck Ruffle by Tyra Jones
Makeup artists from around the world have submitted pictures of their Pennywise makeovers for this blog post. Scroll down to see their takes on Pennywise and learn some tips and tricks to do your own amazing look!
What Products do I need to create a Pennywise Makeup Look?
You will need at least three basic colors to create the Pennywise clown face. Black, Red and White. If you want your makeup to last all day and night we recommend using theatrical cream or grease based makeup and setting it with powder, or using an alcohol based paint like Proaiir Hybrid liquids or Solids. You can use water based face paint, but it may sweat off in a club or at a haunt. If you do use water activated makeup, be sure to use a setting powder or sealer spray on the skin first, and also on top of the makeup when you are done. This will help prevent sweat from ruining the makeup, although it might look even better and scarier if the makeup decays a little. If you plan on painting the teeth over the lips, use a lipstick sealer like Mehron Lipstix on top of the makeup as well to prevent the teeth from being licked off.
Sara Hicks' beautiful take on Pennywise
I recommend using eye shadow or face painting powders for shading the face and eyes. You can get away with blending the cream based or dry blending the water activated makeup if you have had some practice, but the powders easily give it a special distressed look if done right. Check out the image below by Kelly de Jonghe to see what I mean. The shading on the forehead, around the mouth and around the eyes really crank up the creepy factor!
Makeup by Kelly de Jonghe of Twinkel's Face Paint
My favorite solid white water activated face paint for the base is Fusion Pro Parafin White. It is the most intense white face paint on the market. If you want a very light white base, look into Mehron Starblend White. You can also use Starblends wet for a more opaque look and it is very durable to sweat. Fusion Strong Black is great for the eyes and eye brows, and Superstar Carmine Red is perfect for the mouth and nose.
Fusion Body Art Face Paint - PRO Paraffin White 32gr
by Fusion Body Art
Product Code: FBAPR123
What are the dimensions of this Fusion Body Art product?
The size of this typical 32 gram face paint container is 2 14/16 inches in diameter and 9/16 inches tall.
What is Fusion Body Art PRO Paraffin White best for?
Every face painter is searching for that perfect white! Fusion Body Art has taken on the challenge in bringing you the best and brightest white that modern technology can create using only the best ingredients. Fusion first created Prime Paraffin White and now they have developed the ULTIMATE white face paint: Pro Paraffin White. Using the same cosmetic grade paraffin wax imported from Japan now combined with the finest and purest white pigment produced in Australia Fusion Pro Paraffin White is at the top of its game! It is perfect for making very solid white bases and super bright line work and accents thanks to the Paraffin Wax base. Use clean water and clean brushes for the best white application.
How to apply and remove this face paint?
Water is the magic tool to activate Fusion Body Art Face paints. Add water to your brush or sponge and then load the paint onto your tool, rather than spraying the paints with water. Sweep your tool across the cake until you have created a light creamy paste. You want the paint to be fully loaded, but not drippy. Sponging on will give you the smoothest base. Remove paint with soapy cloth and water.
How to store Fusion Body Art face painting products?
To avoid issues with humidity, Fusion face paints should be stored in a dry and cool place away from a direct source of light. Let your Fusion face paints air dry before storing away. Even while you are working, make sure to keep you paints out of direct sunlight or humid locations.
What else should I know about Fusion Body Art face paints?
All Fusion Body Art Prime and Pearl colors are made with US FDA and EU compliant high-quality ingredients and are hypoallergenic. They contain no perfume, parabens or lanolin to reduce the risk of allergic reactions. Fusion Body Art face paints are vegan and they are not tested on animals. Fusion Body Art paints are manufactured in China under the direction and strict supervision of the Fusion Body Art team in Australia, using a formula designed by Fusion Body Art with ingredients sourced and provided by Fusion Body Art. All pigments for Prime colors are made in the USA, as well as all FD&C and D&C pigments used on the Pearl range, which guarantees the use of only the safest and highest quality pigments. Check out the bottom of the Fusion Body Art Category Page for more information on this amazing line of face paints!
Add water to your brush before you apply it to the skin. Wash with soap and water, some colours may stain skin temporarily. Keep lids closed when not in use. All cosmetics can, on rare occasions cause allergic reactions. Do not apply to sensitive or broken skin. Test by placing a small amount to the wrist, if reaction occurs within 30 minutes discontinue use. FDA recommends not to use Pink Sorbet, Magic Magenta, Royal Purple and Fresh Lilac around the eye area. Use within 12 months of opening. Not tested on Animals. Vegan Friendly. Gluten Free. Perfume Free. Paraben Free. Because this product can stain other surfaces, please avoid contact with carpets, fabrics and upholstery. Access Fusion Body Art MSDS here
Ingredients: Calcium Carbonate, Acacia Senegal Gum, Paraffin, Petrolatum, Glycerin, Stearyl Alcohol, Sodium Benzoate, Dextrin, Water (Aqua), Disodium EDTA, Phenoxyethanol, Ethylhexylglycerin, may contain: +/- Titanium Dioxide (CI 77891), Mica (CI 77019), D&C Red 6 (CI 15850:2), FD&C Blue1 (CI 42090:1), D&C Red 7 (CI 15850:1), Manganese violet (CI 77742), D&C Yellow 6 (CI 15985:1), D&C Green 5 (CI 61570), D&C Yellow 10 (CI 47005:1), Zinc Oxide (CI 77947), Bismuth Oxychloride (CI 77163). Conforms to (EC) No. 1223/2009. FDA and EU Compliant.
¿Cuáles son las dimensiones de este producto de Fusion Body Art?
El tamaño de este envase de pintacaritas de 32 gramos es de 7.29 cm de diámetro y 1.42 cm de alto.
¿Para qué es mejor Fusion Body Art PRO Paraffin White?
Fusion primero creó Prime Paraffin White y ahora há desarrollado el mejor blanco del mercado: Pro Paraffin White. ¡Usando la misma cera de parafina de grado cosmético importada de Japón ahora combinada con el pigmento blanco más fino y puro producido en Australia, Fusion Pro Paraffin White compite con los mejores!
¿Qué más debo saber sobre las pinturas faciales Fusion Body Art?
Todos los colores Fusion Body Art Prime y Pearl están hechos con ingredientes de alta calidad que cumplen con las normas FDA de EE. UU. y UE y son hipoalergénicos. No contienen perfume, parabenos o lanolina para reducir el riesgo de reacciones alérgicas. Las pinturas faciales Fusion Body Art son veganas y no se han probado en animales. Las pinturas Fusion Body Art se fabrican en China bajo la dirección y la estricta supervisión del equipo de Fusion Body Art en Australia.
For a cream makeup check out Ben Nye Clown White for a smooth base. You can use a black makeup pencil or black creme paint applied with a thin brush for the details. We also have Ben Nye Jumbo Red Creme Crayons that you can use for the mouth and nose, or check out this Ben Nye Creme Makeup Palette with all of the colors you will need. Just don't forget the setting powder, or it will smear.
Kristy Lindley of Urban Sparkle helped bring this Pennywise to life!
Proaiir Solids and Proaiir Hybrid Liquids are another great option for a long lasting look. You will remove these first by rubbing the paint with liquid hand soap until the soap breaks down the paint, and then you wash away with water. The ProAiir Solids Kit is perfect for the Pennywise look as well. Apply ProAiir Solids with brushes, sponges dipped in the Prolong Activator / Sealer.
ProAiir Solids | Hybrid Water Resistant Face Paint - Primary Palette with 1 oz ProLong Activator
by ShowOffs Body Art
Product Code: SOBASPA100
THIS ITEM CAN ONLY BE SHIPPED WITHIN THE USA AND CAN'T BE SHIPPED TO APO/FPO/DPO. In order for your package to be shipped using air mail, the package can not be over 25lbs and it can't have more than 48 Fl Oz of Alcohol Based products. If these conditions are not met, we will contact you to arrange a different shipping method.
What is the size of this face and body art makeup container?
This product contains 6 colors, 7 grams each for a net weight of 42 grams. The palette is 3 and 1/2 X 4" with a snap closure. This product also contains a one ounce bottle of ProLong Activator to be used with the palette.
What is ProAiir Solid Best for?
ProAiir Solid is a highly pigmented hybrid formula in dry cake form. ProAiir Solids are great for professional face painters and cos players who are looking for a water resistant, sweat-proof, and smudge proof option. This product was designed for great coverage and durability. When applied correctly, this can create designs that last up to 3 days. You can swim in this make up, but highly chlorinated pools may dull out the color over time. This palette is a great way to have all the SOLID colors in a small kit to get started!
How to apply and remove this face and body art makeup?
Apply ProAiir Solids with a sponge, or brush by activating with ProAiir Prolong. DO NOT use water to activate this product. ProAiir Solid Hybrid dries very quickly, so if you are going to use a sponge to apply it, we recommend blending colors on the sponge, and then patting the colors onto the skin, or using a stipple technique to merge colors. Make sure to apply Proaiir Hybrid directly to clean skin, free of sweat, lotions or traditional beauty makeup. These colors remove easily with liquid soap, baby oil, or makeup remover.
To remove, use liquid soap FIRST by lathering it onto the skin until you see the makeup break down. Then wipe clean with a wash cloth or rinse with water. Water alone will not remove this product as this is an alcohol based, water repellant product. Prolonged wear will help loosen the face and body paint for easier removal at the end of the day.
What else should I know about ProAiir Hybrid face and body art makeup?
ProAiir Solid is manufactured in the United States, certified "skin-safe" and uses only FDA compliant cosmetics ingredients and pigments for all of the Regular and Metallic colors. This product is also vegan as it uses no animal ingredients or by products and is not tested on animals. Please note that Solids are Phthalate-Free, this will cause small cracks and bubbles to form on the cake. You are able to smooth out the cracks by using ProLong.
ESTE ARTÍCULO SOLO SE PUEDE ENVIAR DENTRO DE LOS ESTADOS UNIDOS Y NO SE PUEDE ENVIAR A APO / FPO / DPO. Para que tu paquete se envíe por correo aéreo, el paquete no puede superar las 11.34 kg y no puede tener más de 48 Fl Oz de productos a base de alcohol. Si no se cumplen estas condiciones, nos pondremos en contacto contigo para organizar un método de envío diferente.
¿Cuál es el tamaño de este producto?
Este producto contiene 6 colores, 7 gramos cada uno para un peso neto de 42 gramos. La paleta es de 8,89 cm X 10,16 cm con una tapa. Este producto también contiene una botella de una onza de ProLong Activator para usar con la paleta.
¿Para qué es mejor ProAiir Solid?
ProAiir Solid es una fórmula híbrida altamente pigmentada en forma de pastilla seca. Los sólidos ProAiir son excelentes para pintores faciales profesionales y cos players que buscan una opción resistente al agua, al sudor y a las manchas. Este producto fue diseñado para una gran cobertura y durabilidad. Cuando se aplica correctamente, puedes crear diseños que duran hasta 3 días. Puedes nadar con este maquillaje, pero las piscinas con mucho cloro pueden opacar el color con el tiempo. ¡Esta paleta es una excelente manera de tener todos los colores SÓLIDOS en un pequeño kit para comenzar!
¿Cómo aplicar y remover este maquillaje?
Aplica ProAiir Solids con una esponja, o pincel activando con ProAiir Prolong. NO uses agua para activar este producto. ProAiir Solid Hybrid se seca muy rápido, por lo que si vas a usar una esponja para aplicarla, te recomendamos mezclar los colores en la esponja y luego aplicar los colores en la piel, o usar una técnica de punteado para mezclar los colores. Asegúrate de aplicar Proaiir Hybrid directamente sobre la piel limpia, libre de sudor, lociones o maquillajes de belleza tradicionales. Estos colores se remueven fácilmente con jabón líquido, aceite para bebés o desmaquillante.
Para quitarlo, usa jabón líquido PRIMERO haciendo espuma sobre la piel hasta que veas que el maquillaje se descompone. Luego limpia con un paño o enjuaga con agua. El agua sola no eliminará este producto, ya que es un producto repelente al agua a base de alcohol. El uso prolongado ayudará a aflojar la pintura para una remoción más fácil al final del día.
¿Qué más debo saber sobre el maquillaje ProAiir Hybrid?
ProAiir Solid se fabrica en los Estados Unidos, está certificado como "seguro para la piel" y utiliza sólo ingredientes cosméticos y pigmentos que cumplen con las normas FDA para todos los colores regulares y metálicos. Este producto también es vegano, ya que no utiliza ingredientes animales o subproductos y no se ha probado en animales. Ten en cuenta que los Solids no contienen ftalatos, esto causará pequeñas grietas y burbujas en la pastilla. Puedes suavizar las grietas utilizando ProLong.
STEP BY STEPs for Pennywise Makeup
The White Base
Apply a smooth white base using the paint of your choice. Remember that if you apply white too thickly it could start to crack since it has such a high powder content, so go solid but not too thick. Patting with a sponge helps even out any blotches. The more skin you can cover the more real it will look, so don't forget to paint the ears, into the hairline and the neck for to accomplish a complete makeover. For quick faces at a birthday party you can just stick to the face.
To increase the scary factor and look more like the most recent version of Pennywise, tap on some grey or black powder onto the white to give it a slightly dirty decayed look. You can also draw super fine grey wrinkle lines on the forehead or more thicker browbone and cheekbone shading.
Gaby Renteria created this scary version of it and accentuated his forehead with faux cracks on his skull cap.
Lips and Clown Mouth
Paint the lips red and make them slightly larger by outlining outside of the lip line and then fill them in. You can make them scarier by lightly outlining the bottom lip in black and blend the black into the middle of the lips. Another option is to dab a little black onto the middle of the lips and blend it around a bit. Seal the lips with lipstick sealer so that they last all day.
From the corners of each side of the mouth draw a thin red line that curves out towards the cheek bones and then curves back to the bottom of the outer edge of the iris of each eye. Skip over the eye and continue the line straight up and end it with a pointy tip about an inch and a half above the clients real eye brows. You can mix a little black into the red to make it look kind of dirty or like dried blood.
Mehron | LipStix (Lipstick Sealer) by Invisible Finish 0.5oz/15ml
Product Code: MHOT140
According to the manufacturer after applying this sealer your lipstick becomes: drink proof, eat proof, smudge proof, water proof and kiss proof (Ooh la la). I use it over face paint around the mouth area or to preserve a tattoo design. As long as you don't rub it hard, it stays put! It feels like you are applying mouthwash over the paint, you get that cool minty smell and sensation.
Ingredients: SD Alcohol 38B, Glycerin, Acrylates/Octylacrylamide/Copolymer, Ethylcellulose, Hydroxypropylcellulose, Artifical Flavor
The Clown Nose
Load your brush with red and a tiny bit of black and paint the clown nose on. You will want to cover the nostrils completely, even the undersides of them, and the whole tip of the nose with a very slight curve at the top if you want it to look like the Pennywise from 2017.
If you client is concerned about them wiping the paint off of their nose on accident, you can seal it with lipstick sealer as well. The Sealer will also give it a slight shine!
Gaby Renteria dragged the red up the nose a little to make it a little more scary.
The CREEPY Eyes
Outline the eyes in black and then dry blend out the black or use eye shadow to create the smoky eye look. You can get creative here and add other colors like purples, reds, greens, blues or silver if you want. You can also shade a little on the side of the nose if you want.
Upclose of the Pennywise Makeup by Kristy Lindley of Urban Sparkle
They Evil Eye Brows
The older 1990 Tim Curry version of Pennywise had black short thin eyebrows with a more friendly arch, while the newer version has eye brows that are carved into it's skull cap, so they look light grey. It is up to you how obvious you want to make them, but don't forget that the new Pennywise has eye brows that transition from a scowl to an evil arch. I think of it as a type of sideways s curve that makes Pennywise look extra menacing.
Adding your own twist!
If you want to do a Pennywise Character with a twist, the possibilities are endless. Below you will see some creepy, cute and glam versions of Pennywise!
Pennywise inspired design by Heather Saxon Porter from Rainbow Tiger Face Painting. These killer teeth and intense wrinkles were all done with that magic of face paint! Heather used extreme shading and highlighting to create this amazing look!
Katie Leonard painted this more glamourous Pennywise design, and the client made sure to have a pretty outfit to match. By skipping the white base you get to see more of the human behind the clown, and the shimmer black eye shadow, red glitter accents on the red paint, and large eye lashes throw a feminine twist to the Pennywise character!
Thomas Bartley from Thomas Paints took Pennywise to new terrifying heights with this massive mouth of long yellow teeth and drool. He painted the red eye makeup to look like dripping blood and made the hair look almost like brains. The red contacts are the finishing touch to this incredible design!
Ahna Scione played with adding the blue color and used fake teeth! Her haunt designs have made her TikTok Famous @ahnascione.
Have trouble painting creepy teeth?! Why not buy a custom pair of Dental Distortions in Pennywise! You can get them in pink or black gums! These are custom fit fake teeth that snap on to your real teeth. The FANGS 2.0 series are easier to customize and are thinner and more comfortable than any fake costume teeth that you may have tried! Find more creepy add ons by visiting our Special FX products page here.
Dental Distortions | FX Fangs 2.0 - BLACK GUMMED PENNYWISE VENEERS
by Wolfe FX
Product Code: WFXDD100
What are Dental Distortions Pennywise The Dancing Clown Teeth best for?
The Pennywise teeth with black gums will stop people in their tracks the moment you open your mouth and grin. You can sing, talk, and scream like normal since they hang on to the front of your teeth and do not wrap around them like caps do, which can distort your speech. You can use these for demon, venom, vampire, witch, evil fairy, goul, zombie, reaper, and skeleton teeth too! Dental Distortions are veneer style costume teeth that can be shaped to snap onto your own teeth. They are hand stained and no two sets of teeth are exactly the same. They look like real teeth and will help you create that killer costume for Halloween, Cosplay, Haunts and more!
Are Dental Distortion FX Clown Fangs 1 size fits all?
These scary teeth are designed with adult sized mouths in mind. Since these are veneers and do not cover the tops of your teeth like caps do, they are ideal for most adults. You will create a custom fit with the thermoplastic beads so that they can only be used by you.
How do I apply Dental Distortions Special FX fake teeth?
Each set of Dental Distortions comes with step by step directions. You can also see them below with images to illustrate the application process. If you don't like the fit the first time, you can put the veneer back into the water, remove the fitting strip and start over. Make sure to read the directions carefully to get the best looking and most comfortable fit. You can also search Dental Distortions on Youtube to see videos of the process. The 2.0 versions are thinner and flexible, so they don't need to be pre-fit!
Warning: Do not apply over braces and do not allow the thermal bead material to cool completely in the mouth. Remove while still flexible.
Are Dental Distortions reusable and are they safe to use?
Dental Distortions are made of a very sturdy bio-compatible plastic. Bio-compatible plastics do not cause reactions with the human body, so they are very safe to wear for long periods of time if needed. Store you Dental Distortions in the case provided to protect them from damage. You will be able to use these fake teeth over and over again. Oral bacteria can form on your appliance so be sure to wash them after each use. They have found that over prolonged use, oral bacteria can prevent the thermal beads from softening if you want to melt them down again to do a refit. After a year of use it is recommended to use new fitting beads to get a fresh start.
What else should I know about Dental Distortions?
The makes of Wolfe FX has created Dental Distortions due to the high demand of fake teeth from the haunt , Halloween and cosplay community. They pride themselves in designing realistic veneers with creepy hand painted finishes and fine details. Their products have been worn on stage by performers in such shows as Into The Woods and Batboy: The Musical and they have been seen in such films as Werewolf: The Devil's Hound, Dawn of the Dead, Resident Evil III, Afternoon of the Rat-Faced Zombies, Dylan Dog: Dead of Night, Primal, and G-String Vampires!
Warning: Do not apply over braces and do not allow the thermal bead material to cool completely in the mouth. Remove while still flexible.
Made from Bio-compatible Plastic and thermoplastic fitting beads.
You don't have to be the literal clown this Halloween. Hannah Grace painted this awesome Pennywise inspired design on her face and body for an amazing look.
This prize winning design by Thomas Bartley of Thomas Paints uses the face as a canvas for a terrifying scene from the movie. Below you will see another artist recreated the scene for a special photo!
Don't look behind you! Pennywise on the prowl by Fadila Kakaka
Gemma McEvoy from Glittergem Face and Body Art added deep shading on the forehead and jaw line and nose to create a lot of dimension to the Pennywise face. She also omitted the red nose to make it more unique. Wouldn't you be terrified to see this child walking down the street on Halloween?!
Jnat Gunna helped turn her child into a super cool Pennywise Character with a red and black one piece clown costume and short red spiky hair.
Dominique House with her well dressed Pennywise the Dancing Clown
Tiffany Vale's Pennywise design included this cool silver and white costume with a wig and bald cap combo which was sure to send chills down other people's spines!
Anna Chapovalov created this Pennywise look, which makes my blood run cold. The texture on the skull cap and sheer white ruffle collar amps up the look!
Makeup artist, Tracy Osborne, had the luck to paint Pennywise Twins. The blood stained dressed with little red pompons and red crimped wigs styled with pig tails pulled this creepy team Halloween look together.
Face painting Pennywise at kids parties!
Amy Harrison Catherine Grace Meg Billington
Face painters know that a lot of kids will ask for a Pennywise design at any type of party, not just on Halloween! Make sure to practice your Pennywise designs and keep it light and fun so that you don't scare off any guests! In general Pennywise has been all over social media and movie posters so kids have gotten used to him, but don't forget that some people are terribly scared of clowns so paint this design with caution.
Please let us know if you need any more tips or tricks to make your Pennywise nightmares come true! Contact me at email@example.com
Thank you to all of the incredible artists who submitted their work for this blog post! We wish you all an amazing Halloween Season!
Sara Hicks and her model got into the spirit!
Kelly de Jonghe's little Pennywise creeping around!