How to Start and Run a Face Painting Business - The Complete Guide
Starting a face painting business is an exciting thing and we would love to walk you through all of the steps necessary to become a professional face painter and get your business going the right way!
Don't be overwhelmed by the information in here, we have organized it in a way that you can go from task to task, making sure you complete the first task before you move on to the next one. Follow this order and you will be good to go in no time!
1 - Market Research: all about Face Painters in your area
The first thing you should do before you consider becoming a face painter is to do your market research. This will allow you to establish if there is a need or could be a need for a face painter in your area, and second, what does the market look like right now. Here are a few things to consider:
A - Is there a need for a face painter?
First of all, determine what you area of service will be, what cities, and how far you are willing to travel on any given day for a gig.
The best way to know this is to ask yourself some basic questions: are there events in my town were face painting could be used? Can people in my area afford a face painter? Do people in my area know what face painting is?
If you can answer yes to all of those questions then likely there is a need for a face painter in your area. Make sure you do your research to get the right answer, don't just base it of what you think. Ask around, visit public events, see if there are any other face painters out there, talk to event organizers, make observations at birthday parties, etc.
B - How does the market look like?
Now that you determined that there is a need for face panting services in your area, you need to study the current market.
Here are a few questions that you can ask yourself: are there any other face painters in my area? Is the market saturated? Can I compete with those who are already established? What kind of services do they offer? Are there mostly new or well established face painters? What is the average price range in the area? Can I be profitable if I charged a similar price? How often can I expect to be booked in any given month? What is the seasonality in our area?
In order to answer those questions you will need to do a little bit of research online, ask other painters in your area, talk with event organizers and agents, check websites like GigSalad and GigMasters. Write down all of your answers, organize them and you will get a good idea of what the market looks like.
C - What can I expect to earn?
Keep in mind that overall the current going rate in the USA for a professional face painter is about $100 an hour for someone that can paint between 10-20 kids an hour (depending on how detailed the designs are). Some painters charge more, a few charge less. There can be extra charges for travel, or discounts for booking more hours, etc. This is just a rough number so you can have an idea of what you can expect to earn. Also, keep in mind that most of the time painters are booked mostly on weekends, so you can expect to have anywhere from 1 to 4 or 5 gigs over a weekend. In general the demand for face painters is higher from March until October, with a low season between November and February. This is not exactly the same for every state.
Based on our own research in the USA, on average, a painter with a well established business that works mostly just on the weekends can earn around $25 to $30 thousand dollars a year. There are some painters that earn a lot more than that because they have an entire team working with them, and others that earn less because they are just starting out or because they do not take as many gigs as they could due to other work or family situations.
Keep in mind that face painting can be a second job or side job, or it can be a full time job depending on your needs and the area you are at. The larger the city the more demand for face painters there is.
D - Market research conclusion
If you determine that there is a need for face painters in you area, that you will be able to compete well in your market and that the average earnings are within your expectations, then you can move to step 2.
Keep in mind that starting from now, you might have some expenses. Please make sure to keep track of them using an Excel file and keeping copies of your receipts as some of them, or most, might be deductible from your business' taxes.
2 - Establish Your Business' Legal Status
So, you have decided that you want to get started, now it is time to get you going. The first step is to get legally established. We suggest you begin by coming up with a name for your business.
A - Determine Your Business' Name
In order to come up with your business name you should do some research. See what others around you chose as a name. Come up with a name that is easy for people to remember, that will stand out from other names out there, that is easy to spell correctly when doing a search online and that no one has already registered with your town, your state, or on a website, Facebook Page, Instagram account, etc. Make sure that your business name will look good with all the words smooshed together for a website or email address as well. Sometimes when you push words together they create new words that you might not want showing up.
Once you come up with a business name, is time to get it registered.
B - Register Your Business
Usually you can get a DBA (doing business as) certificate from your local town and you can register your business name with your state if you file to incorporate your business as an LLC. This is an important step as it gives you some rights over your business name. If you know you will do this for a long time and want to have some extra protections of your business name, you can register your business name as a Trade Mark with the USPTO. You can do a trademark search before deciding on your business name to make sure no one else can claim rights on it: http://tess2.uspto.gov/bin/gate.exe?f=tess&state=4807:4w369.1.1
If you use a business name that someone else has a trade mark on, you could have issues when registering for a domain name or Facebook page.
If you need help filing a TradeMark application, LegalZoom can help you out. They can also help you out when forming an LLC.
C - Establish Your Legal Structure
Once you have decided on your name and registered it with the authorities, it is time to establish your legal structure. It is best to consult with a lawyer first, but usually people go for the LLC structure as that is one that will not complicate your tax filings yet it can provide a level of protection to your personal assets. Check with an accountant and a lawyer on the best way of doing this and the legal requirements going forward to keep the protections that LLCs have.
Now that you are established, you can check with your city and state to see if they have any special licenses to run your business. As far as we know, in the USA, face painters do not need any special licenses (like makeup artists, or hair dressers).
E - Get all of the Legal Documents you Might Need
You will be running a business so you will need at least the following documents (these might vary from state to state):
- Business Tax License (some states require you to have it)
- Contract to be sent to your customers. You can download our FREE contract samplehere.
- Articles of Incorporation (if established as an LLC)
- Trade-Mark Confirmation (if you filed for one)
- Trade License (if required by your local authorities)
3 - Get your Basic Face Painting Supplies
In order to start practicing and learning new skills you need to have the right products with you. You can expand your kit once you have gained the necessary skills, but before you get to that we suggest you get a basic training kit. You can get all of the mentioned face painting supplies at our store, JestPaint.com.
A Face Painting Palette with some basic colors and split cakes:
Fusion Body Art - Spectrum Face Painting Palette | Carnival Kit
This Kit includes 6 Fusion Body Art mini Split Cakes: Fire Flames, Wild Berry, Bold Rose, Snow Queen, Jungle Snake and Leanne's Rainbow. It also includes a solid cake of white and 5 split cakes with two colors: Strong Black/ Henna Brown, Cardinal Red/Orange Zest, Magic Magenta/Bright Yellow, Magic Dark Blue/Light Blue, Deep Green/Lime Green.
What are the dimensions this palette?
The case is approximately 8 3/4" x 4 2/16" x 3/4". Each container is approximately 1 1/2" x 1 1/4" x 1/2". There are approximately 10 grams of face paint in each container. The containers are removable.
What is the Carnival Kit face painting palette best for?
This face painting palette contains cakes that are great for a wide variety of designs for boys and girls! I love this kit because it truly has basic split cakes and the most needed solid colors all in one palette! It is great as a travel kit, as a walk around kit, a fundraising kit, a gift for a new face painter or for your regular gigs for those who like to keep a small condensed kit.
How to apply, remove and store Fusion face paints?
Add water to your brush or sponge and then load the paint onto your tool, rather than spraying the paints with water. Sweep your tool across the cake until you have created a light creamy paste. Fusion Body Art Paint removes easily with soap and water. Store in a dry and cool place away from a direct source of light. Keep out of direct sunlight.
What else should I know about Fusion Body Art face paints?
All Fusion Body Art Prime and Pearl colors are made with US FDA and EU compliant high-quality ingredients and are hypoallergenic. They contain no perfume, parabens or lanolin to reduce the risk of allergic reactions. Fusion Body Art face paints are vegan and they are not tested on animals. Fusion Body Art paints are manufactured in China under the strict supervision of the Fusion Body Art team in Australia, using a formula designed by Fusion Body Art. All pigments for Prime colors are made in the USA, as well as all FD&C and D&C pigments used on the Pearl range, which guarantees the use of only the safest and highest quality pigments. Check out the bottom of the Fusion Body Art Category Page for more information on this amazing line of face paints!
Wash with soap and water, some colours may stain skin temporarily. Keep lids closed when not in use. All cosmetics can, on rare occasions cause allergic reactions. Do not apply to sensitive or broken skin. Test by placing a small amount to the wrist, if reaction occurs within 30 minutes discontinue use. FDA recommends not to use Pink Sorbet, Magic Magenta, Royal Purple and Fresh Lilac around the eye area. Use within 12 months of opening. Not tested on Animals. Vegan Friendly. Gluten Free. Perfume Free. Paraben Free. Because this product can stain other surfaces, please avoid contact with carpets, fabrics and upholstery. Access Fusion Body Art MSDS here
Ingredients: Calcium Carbonate, Acacia Senegal Gum, Glycerin, Polyvinylpyrrolidone, PEG-32, Water (Aqua), may contain: Iron Oxides (1332-37-2)(CI77491), Titanium Dioxide (CI77891), FD&C Yellow 5 (CI19140), FD&C Red 40 (CI16035), FD&C Blue 1 (CI42090), Ultramarines (CI77007), D&C Red 7(CI15850), Mica (CI77019), Aluminum Powder (CI 77000) Conforms to (EC) No. 1223/2009. FDA and EU Compliant. Made in China.
¿Qué se incluye en esta paleta de Fusion Body Art Spectrum?
El kit Carnival de Fusion Body Art incluye 6 mini Fusion Body Art mini Split Cakes. También incluye un envase de blanco solido y 5 envases con dos colores.
¿Cuáles son las dimensiones del Carnival Kit?
La caja mide aproximadamente 22,22 cm. x 10,47 cm x 1,91 cm. Cada envase mide aproximadamente 3,81 cm x 3,17 cm x 1,27 cm. Hay aproximadamente 10 gramos de pintura en cada recipiente.
¿Para qué es mejor esta paleta de pintura facial?
¡Amo este kit porque realmente tiene los split cakes más básicos y los colores sólidos más también, todo en una paleta! Es ideal como un kit de viaje, como un kit de paseo, un kit de recaudación de fondos, un regalo para un nuevo pintacaritas, para tus trabajos habituales y para aquellos a quienes les gusta mantener un pequeño kit condensado. Puedes leer sobre cada split cake en la sección Split Cakes. Cada envase es mas pequeño que los Split Cakes originales.
¿Qué más debo saber sobre las pinturas faciales Fusion Body Art?
Todos los colores Fusion Body Art Prime y Pearl están hechos con ingredientes de alta calidad que cumplen con las normas FDA de EE. UU. y UE y son hipoalergénicos. No contienen perfume, parabenos o lanolina para reducir el riesgo de reacciones alérgicas. Las pinturas faciales Fusion Body Art son veganas y no se han probado en animales. Las pinturas Fusion Body Art se fabrican en China bajo la dirección y la estricta supervisión del equipo de Fusion Body Art en Australia, utilizando una fórmula diseñada por Fusion Body Art.
Q: Is this a child’s hand in the photo or adult because I was already taken advantage of by Kraze and their knock off version of this. When all you need today is how many ounces of color are in each square? Please don’t rip off the consumer
A:Hi Patricia, thank you for contacting us. We have all basic information including measurements and content published right on the description so you know exactly what you are buying. The hand on the picture is from an adult female (my wife and co -owner of the shop, Anna). In case...view more you missed the information on size and content, here it is:
The case is approximately 8 3/4" x 4 2/16" x 3/4". Each container is approximately 1 1/2" x 1 1/4" x 1/2". There are approximately 10 grams of face paint in each container. The containers are removable to use separately and to make cleaning the palette easier.view less
This set contains all 6 of Jest Paint's Original Bolt Brushes! *The UV orange paint may fade if in contact with direct sunlight. You may notice that your brushes will turn to different shades of orange or golden yellow over time.
Bolt's #2 Liner brush is perfect for getting those super thin outlines Bolt's #3 Liner brush is perfect for line work and swirls and twirls Bolt's #4 Liner brush is perfect for teardrops and swirls and twirls Bolt's 3/4" Stroke brush is perfect for all of your 1 stroke moves Bolt's 1" Stroke brush is perfect for all of your 1 stroke moves Bolt's Blooming brush is perfect for all of your double loaded flower petals .
Brush Details: Synthetic Bristles Medium bounce. Wooden handles Neon orange, UV reactive, glossy paint job! Assembled in the USA with parts from Thailand.
Let your creativity go wild and save some money with this Jest Paint bundle opportunity! Coupon Codes will not give a further discount on bundles.
Splash Sponges are the latest creation by the Jest Paint team! These sponges are specially designed for face painting. They are the right density and size to make your face painting job easier. These sponges fit perfectly in your 50gr rectangle container so that you can load colors horizontally, and also with a tiny pinch, they fit in your 30gr one stroke containers (vertically). Their dark color helps hide stains from face paints so your sponges look fresher for longer. Since these sponges are smaller than regular face painting sponges they fit better in your container and on little kids faces. Dimensions are Approximate: Length - 2 3/8" Width - 1 1/4" Height - 1 1/8"
Notice: due to the way these sponges are cut, you might notice that some of them have a slightly flat edge one of the ends, which won't affect the performance of the sponge in any way.
I ordered these since the Kryvaline soft rounds were sold out. I haven’t even used them yet, but I’m not very hopeful that I’ll like them (in fairness, I’m very particular about my...view more sponges) they don’t have the same soft feel as the Kryvaline (or other brands I like) and have a very synthetic/plastically feel (if that makes sense) They are not the density I prefer, but the price was reasonable so I’ll keep them as backups. If I find that I was wrong and I really enjoy them, I will update this review to reflect that :) view less
What is this Rinse Well Fresh Water System Designed For?
This product will change the way you face paint forever! No more dirty cups of water on your table!! The Fresh Water Rinse Well is a great tool for face painters! This brush cleaning system allows for fresh rinse water at the touch of a button. The Rinse Well consists of a plastic bottle, a plastic base with a ridged well to help cleanse your brushes and a reservoir to collect the used, dirty water. When you are ready for a fresh start, simply push the button and the dirty water will drain and automatically fresh water will fill the base so you are ready to paint again! Your face painting kit will look so professional and your clients will love to see that everyone gets fresh water every time.
You can use the Rinsewell to improve your sanitation efforts due to the Covid-19 coronavirus. Rinse your brushes in water and then sanitize your brushes with at least 60% alcohol. Let them air dry completely before using them again. Drain the water and alcohol down into the base after each rinse-out of your brushes.
How Much Water Does the Rinse Well Bottle Hold?
This bottle holds 28 oz. Since you will only use a small amount of water between each client it lasts a long time.
If you have log gigs, it is a great idea to have one or two extra bottles on hand so that you have enough water to get through your event without having to do more than unscrew the empty bottle and pop on a new one. If your bottle breaks for whatever reason you can also buy a new one, without having to buy a whole new system. Click here if you would like to see the spare Rinse Well Bottles. Contact us if you are looking for other spare parts.
This brush wallet will holds at least 15 brushes depending on their sizes and if you want each brush to have their own loop or not. Check out the picture of mine, and how many I stuff in there! There is an adjustable cord so that you can decide how wide you want the tent position to be open on your table, the wider you have it the more sturdier it will stand. I use this holder and love it! DIMENSIONS: When opened in the tent position (picture 1 and 4), the wallet is 6 1/2" tall and 18" long. When closed (Picture 2 and 5) it is 13 1/2" long and 9" wide. and 1/2" flat. You will at least need to set it open so that there is a 5" gap between the back and front flap.
A friend had gotten me one a few years ago & I really liked it, unfortunately I acquired many more brushes & wanted another brush wallet. With two I will be able to separate the sm...view morealler brushes from the larger brushes. While this will be great it also poses a problem in that I cannot have two brush wallets on the table at the same time so will have to figure something out. view less
Great brush holder. It is bigger than I thought, I am able to fit up to 21 bushes, squeezing two or three brushes in the same division. I have a craft n go paint station, I wanted ...view morethis brush holder to put on one side of my work station, but it is a little bigger, so I need to fold it in order to fit. Great buy! Great service as usual JestPaint. view less
Jest Glitz are a new brand of glitter designed by JestPaint. All of Jest Glitz Glitters are manufactured with FDA compliant pigments for cosmetic application and they follow the industry standards for cosmetic glitter: no metal content, polyester based, 0.008 hex or finer.
Jest Glitz are offered in the traditional poofer bottle and in a brand new Fine Mist Pump. The bottle with cap is 3.5 tall and 1 inch wide. This pump offers a no mess solution for storage of your glitters and a clean and soft application.
Fairy Sparks is a holographic white mix that goes well with almost any design! This is the top choice color for face and body painters. This color was achieved by creating a perfect blend of glitter colors that we designed specifically with face painters in mind. This color has green, yellow, orange, pink and purple reflections.
Fine polyester loose glitter.
Content: 7gr approx (product might settle during shipping). Product made with FDA compliant pigments for cosmetic use. Contains no metal.
Made in the USA. Manufactured for Jest Paint LLC - 5048 Lovers Lane, Portage MI 49002
Ingredients: Polyethylene Terephthalate, Polyurethane-33, Polymethyl Methacrylate. May contain: FD&C Yellow 5, Ferric Ammonium Ferrocyanide, D&C Red 7, D&C Red 34, D&C Black 2, Titanium Dioxide, Aluminum Powder, FD&C Red 40, FD&C Blue 1.
This is by far the best way to apply glitter. No more concentrated glitter bombs straight into the corner of the eye like the old poofer bottles! This applicator gives a soft even ...view morecoverage! view less